OurPact is a breakthrough parental control app that enables parental involvement in children’s device habits through Internet and application blocking.
We created two pieces for OurPact, each specifically tailored to a unique goal. The first was to create a highly relatable video for Parent users that would introduce the application, and generate engagement, shares, and views on social media. We did that in the form of a two and a half minute advertainment piece. The second piece was created to highlight the specific features of the application, with a clean and digestible approach.
The OurPact promo video led to over 800k views, 8k social interactions, and generated generated over 6.5k app downloads.