Dil Mil is the leading South Asian matchmaking app, with over 1 million matches to date.
Dil Mil aims to be a leader in media and content amongst it’s South Asian demographics. We were tasked with creating multiple pieces of video content to drive engagement and branding for Dil Mil. We created a successful campaign of humorous relatable content toward the Indian demographic. Our first video for Dil Mil was incredibly well received, generated over 1 million views while sustaining a high 1.4% engagement rate, and leading to over 8,000 downloads.